The Function of International Marketing Strategies Assignment

The Function of International Marketing Strategies - Assignment Example The Freitag enterprise is now a booming success, selling bags from 350 locations across the world in Berlin, Cologne, Davos, New York, Hamburg, and Zurich (FREITAG, 2011). They also have an online shop, which adds to their revenue massively. The factory in which these bags are made is situated in Switzerland, near the cross-city highway, which was part of the initial inspiration for the first bag in 1993. This brand has become well known and loved in several locations across the world, especially Japan and England, all in a span of just a few years. The main headquarters is in Zurich, in the country to which it not only belongs but also one with one of its highest number of consumers. Like every business, Freitag has had its setbacks and shocks during periods of recession. The solution it chose to such problems was diversification and expansion in geographical markets, rather than reducing the existing operations. For such expansion, the board of directors is currently searching for the right locations. As a Freitag employee, I would like to suggest the Brazilian market to them. There would be several benefits of entering this market, of example the high population and further expected growth rate, the free market economy, their exchange rate, highly developed telecom sector, and finally, Brazil’s elevated purchasing power parity.Initially, Freitag will capture 8 to 9 percent of the market, a goal that it plans to achieve by the time their second year-ends. After this is achieved, it will move on to establishing itself as a fashion brand. The cities it will initially be introducing its product to will be the large cities of Brazil, for example, Brasilia, Sao Paulo, Salvador, Rio de Janerio, Manaus, Curitiba, Belo Horizonte and Rio de Janerio. It will offer these new customers a retail price of 100 Brazilian real and will present its product as being innovative, refreshing, and tailored according to the specifications

Kondracke and Vidal Evaluation Essay Example for Free

Kondracke and Vidal Evaluation Essay In the article, â€Å"Don’t Legalize Drugs† by Morton M. Kondracke, writes on the pros and cons of the legalization of drugs in a convincing way to help the reader understand the ultimate downfall of our society if the legalization of drugs does come into effect. His convincing tone is brought together by his logical, outside resources, and predictions from credible doctors. His use of pathos also helps the reader have a deeper understanding of the serious problems of legalizing drugs. As Kondracke states in the beginning, â€Å" if the advocates of legalized drugs do have their way†¦there will also be more unpublicized fatal and maiming crashes, more job accidents, more child neglect, more of almost everything associated with substance abuse: babies born addicted or retarded..† hoping to touch the hearts of the many. Kondracke uses outside resources such as Dr. Robert DuPont who is the former director of the National Institutes of Drug Abuse and his predictions to help further his argument and give credibility. Not only does he share with the reader outside sources and studies, but he mentions many examples by comparing the predictions of legalizing drugs and the actual result of alcohol in America and what effects it would have on our society if alcohol has already done so much to change America. The only real flaw I see with this article is that it is old and much in our society has changed. In the article, â€Å"Drugs: Case for Legalizing Marijuana† by Gore Vidal, his case for the legalization of marijuana is not quite convincing enough to even call it a case. Nothing in his article seems to be believable because he uses no real statistics except for his own when he says, â€Å"†¦I have tried—once—almost every drug and liked none disproving the popular Fu Manchu theory that a single whiff of opium will enslave the mind.† which doesn’t help his case at all seeing that he could have made up that side story on the spot. Not only does he share no real believable evidence, but the article is also over forty years old and things have definitely changed. The seriousness of this article is not well developed enough which gives the reader more of a laugh than deep thinking reasoning.

The Handmaids Tale Essay -- English Literature Essays

The Handmaid's Tale Serena Joy is the most powerful female presence in the hierarchy of Gileadean women; she is the central character in the dystopian novel, signifying the foundation for the Gileadean regime. Atwood uses Serena Joy as a symbol for the present dystopian society, justifying why the society of Gilead arose and how its oppression had infiltrated the lives of unsuspecting people. Atwood individualises the character of Serena Joy, as her high status in the society demands power and the domination over the inferior members of the Commander’s household, such as Offred – a handmaid. This shows that Serena Joy has a sense of control, using this privilege to become â€Å"a woman who might bend the rules†; this is similar to the Commander, as Serena Joy is able to associate herself with the black market, for example â€Å"exchanging trade† for relics of the past such as cigarettes. Through the black market, Atwood suggests that Serena Joy is a representation of a society based on a biblical view, thriving to become pure and perfect on the surface, yet the powerful figures that should exemplify obedience to the rules are constantly exploiting their authority. Additionally, the presentation of Serena Joy as a character it made interesting by her contradiction of accepting the new-found Gileadean society; it is plain that she resents the arrangement of having a handmaid in the house keenly as a violation of her marriage; â€Å"My husband. I want that to be clear. Till death do...

A Chronicle of the Plague

The Black Death: A Chronicle of the Plague by Johannes Nohl (1882–1963) is an illustrative book that traces down the flux of plague and its effects in Europe over the centuries. It examines this malady from historical and sociological perspective. The major contribution of Johannes Nohl is that he does not rely on secondary sources but has researched the contemporary chronicles to locate the pathos and miseries that this epidemic afflicted on the populations of Europe over the centuries.Scope of work is both intensive and extensive as he has provided an in-depth study that encompasses four centuries (1337-1720) and a vast geographical area from Western Europe to Russia and from Nordic ice-burgs to the Mediterranean Sea. In addition to being a historian, Johannes Nohl was also a psychoanalyst. So The Black Death: A Chronicle of the Plague is not a mere chronicle of the plague & its effects but also it further analyzes the socio-cultural, psychological and economic effects of th is epidemics on the whole European civilization that persist in certain societies hitherto.It beautifully blends the comprehensive accounts of the pandemic that caused almost 40 million deaths a single century during the fourteenth century alone with durable socio-cultural impact. The book also locates that how people countered these epidemics and what practical measures were adopted to tackle the problem at large scale. Nohl illustrate that Black Death changed the patterns of life and affected all facets of culture as people migrated from one geographical location to the other to escape themselves from this epidemic.First two chapters, The Aspect of the Plague and The Precursors of the Plague describe the nature of plague as it was understood by the contemporary societies. Nohl has explored through contemporary chronicles that Plague was considered a celestial phenomenon as plague use to visit the European societies sporadically in the form of a natural disaster. Furthermore, Nohl explores that most usual route of these epidemics were from India to Central Asia and then to Europe through trade groups and in Europe it used to spread along with waterways in the shape of a natural catastrophe.In the next two chapters The Medical Profession and Plague Remedies, Nohl discovers the available medical remedies in the medieval societies and how medical professionals reacted to it. Contemporary chironicles suggest that mostly people used to rely on religious conviction and pilgrimages rather than visiting a doctor. Most medical treatment was based on plant extracts. Availability and affordability of medicines were another problem due to mass scale spread and impact of the disease. Nohl looks into the various other socio-political aspects of the epidemic.For example, aadministrative precautions mostly included individual and group exclusion from the community of the hale and hearty. A systematic effort in this regards was not possible as plague used to erupt abruptly, s o it was administered intermittently. Nohl has not only provided the official and royal manuscripts and chronicles but to present the conditions and miseries of the general public, he has included chronicles of travelers, contemporary historians. These clearly manifest that plague had different effects of different social classes and each class was treated in a different way both socially and administratively.In addition to socio-cultural and political effects, epidemic of plague had cast their disturbing impact on the worldview Christian community. Church responded in its own way to the pandemic. The Church labeled it as a reaction of sins and their only remedy was ritualistic deliverance that would purge the sins. So ritualistic practices were used to organize at the individual and collective level. Some other Christian followers were of the view that world is overtaken by the evil as Divinity itself was a friend of mankind and how it could afflict it with such pathos and miseries .Another section of orthodox sect, The Luciferians were of the view that God had toppled down Lucifer, their lord, and had taken over heaven. So this is a natural response of this tragedy. (Nohl 1924, 161-163). Some other compared the disease as an Arial and celestial phenomenon that was beyond the strength and capacity of mankind. This view was further reinforced by the fact that prior to the Black Death, in 1117, the eruption of plague was coincided with a cosmic phenomenon that medieval mind was unable to comprehend. Nohl states in this regard thatIn 1117, in January, a comet passed like a fiery army from North toward the orient, the moon was o’ercast blood-red in an eclipse, a year later a light appeared more brilliant than the sun,. This was followed by great cold, famine and plague, of which one-third of the humanity have said to have perished. Nohl further describes same coincidences in 1568, 1582 and 1606 when Netherlands, Prague and Vienna were badly affected with pl ague. This shaped the general mentality that plague is an extra human phenomenon and mankind had no control over it. The social fabric of the whole European society was transformed by these notions and beliefs.Nohl depicts that beside human causalities, first social causality was breakdown of social order. There was â€Å"an incapacity to believe that so uncanny a disease as the plague could be attributable to natural causes† which led â€Å"the fateful misconception of [its] artificial production† (Nohl 171). This belief molded their worldview and they become more recluse and a believers in the fictitious remedial rituals. Nohl also illustrates an interesting but tragic fact that plague was intentionally passed on to others. He located the motive for this deliberate infection as infectants did not want to undergo the agonies alone.Furthermore, it was common belief that one could liberate oneself of his contagion by transmitting it to others (Nohl 171). Nohl also provi des evidences when someone infected his/her rival or enemy due to sheer malice and enmity. Sometime, Lutherans were blamed for this curse but more often Jews were labeled as propellants of this deadly disease. So they were persecuted on mass level to purge the society from this malady but it is a fact that Jews used running streams for their sanitary purposes unlike Christian who used contaminated public wells that were often a prime cause for dispersal of various diseases.Toward end, the book has an interesting chapter, The Erotic Element in the Plague that relation sexuality with deadly disease. This book covers all aspects of Black Death pertaining to the contemporary medieval societies and all these are supported with the contemporary chronicles. It not only provides a synopsis of whole epidemic history but provides an in-depth analysis of the entire phenomenon. References Nohl, Johannes. 1924. The Black Death: A Chronicle of the Plague. Translated by C. H. Clarke. New York: Har per and Brothers Publishers.

Cell Phone Speech Essay

According to Merriam-Webster a cell phone by definition is a telephone with access to a cellular radio system so it can be used over a wide area, without a physical connection to a network. The cell phone has been very beneficial to humans, but at the same time, there are some negative aspects about the cell phone as well. Although the cell phone has come a very long way since when it first was invented it has also been proven to cause cancer in the brain, cause distractions in a person’s life but it can also bring people together and a cell phone could also save one’s life. Without the creation of the cell phone, society would be very different. In the beginning the phones only purpose was to talk to others. This was a great invention back then because they did not have to venture out for miles after miles simply to ask someone a question. The cell phone is a proven way of bringing people together. The advantage of calling someone up for homework help, to hangout, or s imply to talk is one of the most beneficial aspects of this creation. In the olden days, folks were always stuck pondering around with their families because they did not have a means of getting ahold of anyone to develop a social life. Although that is one great aspect of the phone, now that it has developed a lot more, it can also cause negative things in a person’s life too. There was a time when teens had to beg to get a phone but now having a cell phone is now a trend in society, kids as young as 8 are walking around with the latest iPhones. According to Pew Internet Research Project, an online research database, in 2004 a survey showed that 45% of teens had a cell phone. Since then mobile phone use has climbed steadily among teens to 63% in 2006 and 71% in 2008.Cell phones also play a role in how students abuse their devices, it has gotten in the way of their academics. Students are so attached to their phones that they do not know how to act when their phone is not with them. They depend so much on their devices that it is almost impossible for teens to go a day without them. The phones enable bad habits such as cheating on tests, compulsive use of social media and sometimes even taking part in illegal activities. However because the cell phone has developed so much throughout the years, it has also made life way easier. Depending on the device the phone can help you in daily tasks. Cell phones can be a learning tool for children as they can learn a new form of technology as well as explore the Internet if the phone has the  capability to do so. Most cell phones allow access to the Internet, which can help people obtain answers to questions very quickly and easily. This can help with studies as well as other simple daily questions like daily weather or finding directions to go someplace new. It also allows parents and children to stay in touch. If a child needs to stay after school and needs a ride, they are able to call their parents and let them know by simply using their cell phone. This is especially important because pay phones are become more and more rare. Cell phones can be important in emergency situations as well when a parent needs to quickly get in touch with their child or vice versa. A cell phone comes in handy very well if ever there may be an emergency. The most helpful thing a cell phone can do is having the ability to call for help if there is a car accident or someone really needs help. Cell phones have made it a long way over the past few years and are most likely going to keep having new inventions discovered for a cell phone to be able to do. Cell phones have a lot of negative and positive aspects about them and new negative and positive aspects are going to keep being discovered. Even though cell phones are able to affect someone’s life in the most amazing or horrible way, people are always going to be using them and they are most likely never going to go away, but if they did, this world would be such a different place to live in.